We are WAY,

immersive storytellers

WAY is a Creative Cultural Enterprise (CCE) specialised, since 2019, in creating and producing innovative cultural projects and content using immersive technologies like Virtual Reality (VR) and Mixed Reality (XR).

Our vision: “To spread culture, knowledge, and beauty through exciting experiences that enrich everyone who participates.”

Our distinguishing feature is producing VR content with cinematic quality, paired with immersive and emotional storytelling.

Projects

Duomo Smart Experience

An innovative guided tour that combines historical storytelling, Virtual Reality, and a visit to the Monumental Complex, offering an accessible, immersive, and engaging cultural experience.

Cupola VR Experience

An immersive VR experience that reconstructs the Dome of Santa Maria del Fiore, narrated by Brunelleschi himself, blending history, engineering, and spectacular visuals.

Vittoriale - A Life Like No Other

An immersive journey that brings the rooms of the Priory back to life through period storytelling and Virtual Reality content, including the famous Flight over Vienna.

Marco Polo

A journey tracing Marco Polo’s footsteps along the Silk Road, from Venice to Kublai Khan’s China.

Perugia Underground VR Experience

An itinerary blending real and virtual archaeology to explore underground Perugia: an immersive experience that reconstructs the Etruscan and Roman city through VR headsets and historical research.

Siracusa VR Experience

A monumental immersive work that tells the story and iconic landmarks of Syracuse through three distinctive VR experiences: the Catacombs of San Giovanni, the Greek Theatre, and the Cathedral.

Inside Monet

An experience dedicated to the life and art of Claude Monet, allowing 360° immersion in the iconic masterpieces of the father of Impressionism through Virtual Reality.

You Are Verdi

The first VR experience dedicated to Maestro Giuseppe Verdi, offering full immersion into his life, the history of the Risorgimento, and his music.

Caravaggio VR Experience

A unique immersion into the life and art of Michelangelo Merisi, universally known as Caravaggio, through Virtual Reality.

Milano Time Explorer

Explore the city of Milan in an immersive and innovative way, combining the charm of historical storytelling with cutting-edge technology.

Miró VR Experience

An endless journey through the artist’s world, exploring shapes, materials, colors, and emotions to discover the surrealist painter.

You Are Leo

A time-traveling journey through art history to explore Leonardo da Vinci’s Milan, experiencing some of the city’s most iconic places in the late 15th century.

The R-Evolution Park

An experience dedicated to Planet Earth, offering a 360° journey through eco-sustainability, retracing over 4 billion years of history, in collaboration with WWF Italy.

We are WAY,

immersive storytellers

Culture

Education

Companies