VR 360 CINEMATIC CGI – WAY Experience

Telling stories with the freedom of computer graphics

A cinematic (non-interactive) 360° VR production created entirely in computer graphics (CGI) to faithfully simulate a live-action shoot. This technology allows the virtual camera to be positioned anywhere in 360° space and scenes to be animated with maximum fidelity and control.

The experience is immediate: comfortably seated or standing, the user puts on the headset and is transported into the 360° virtual environment, watching the animated scene and the action unfold all around them.

Total creative freedom: recreate inaccessible, historical, distant or fantastical places without limits.

Cinematic quality: very high-definition 3D rendering and animation guarantee a strong visual impact.

Total control over narrative and emotion, essential for institutional storytelling.

Audience
Museums and Cultural Institutions, Companies celebrating historic anniversaries or launching futuristic products, Tourism promotion bodies for reconstructed locations, Real Estate sector (recreating future projects).

Use cases
Trade fair displays, Corporate museums, Conventions and launch events, Distribution on VR streaming platforms.

THE PROBLEMS IT SOLVES

The impossibility of filming live in inaccessible locations (e.g. destroyed historical sites, airspace, extreme or remote scenarios).

The need to standardise the visual and stylistic quality of a story, which is difficult to achieve with live footage.

The difficulty of creating detailed animations and reconstructions with the visual quality required for luxury brands or institutions.

The need to tell stories with characters and interactions that cannot be filmed (e.g. animations of abstract concepts).

The R-Evolution Park at the Museo Civico di Storia Naturale in Milan

Virtual Reality scene: Marco Polo VR Experience

Marco Polo VR Experience at the China World Art Museum, Beijing

Virtual Reality scene: Italy is Fashion

Virtual Reality scene: Inside Monet

Inside Monet at Parco Sempione, Milan

Virtual Reality scene: The R-Evolution Park

The R-Evolution Park at the Museo Civico di Storia Naturale in Milan

Virtual Reality scene: Marco Polo VR Experience

Marco Polo VR Experience at the China World Art Museum, Beijing

Virtual Reality scene: Italy is Fashion

Virtual Reality scene: Inside Monet

Inside Monet at Parco Sempione, Milan

Virtual Reality scene: The R-Evolution Park

THE PRODUCT IN BRIEF

Capacity

Single user or groups (simultaneous sessions).

Duration

Recommended 3–10 minutes (to maximise rendering quality).

Language

Tailor-made (dubbing and subtitles).

Mode

Narrative/Cinematic, non-interactive

What's included

Narrative design and 360° storyboard.
3D modelling and texturing of environments and characters.
CGI animation and motion design.
High-resolution stereoscopic 360° rendering (4K/8K).
Spatial sound design (3D audio).
Master file optimised for VR headsets or streaming platforms.
Optional integration into the WAY distribution platform (if requested).

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