Tosi | Immersive Financial Education

An immersive lesson dedicated to saving, designed to help students understand personal budgeting, financial goals, unexpected expenses and financial planning.

Saving is one of the most concrete themes in financial education, yet students often perceive it as abstract or distant. WAY designed an immersive virtual reality lesson to turn concepts such as personal budgeting, savings goals, unexpected expenses and financial planning into a narrative, gamified experience closer to the real decisions of everyday life.

Objective

Help students understand the value of saving and financial planning, showing experientially how small, recurring decisions can affect the achievement of a future financial goal.

Strategy

Building an immersive lesson centred on the savings module, developed as part of a broader financial education project.

The experience follows a narrative in which the protagonist, Elisa, imagines buying her first home. Through progressive steps, students tackle personal budgeting, setting a financial goal, managing unexpected events, and simulating decisions related to saving, investing and mortgages.

Results

Concrete understanding of saving: the topic shifts from a theoretical concept to a decision-making process experienced first-hand.

Gamifying learning: the experience introduces goals, choices, consequences and unexpected events, increasing student engagement.

Bringing it closer to real life: the story about buying a first home makes financial concepts more relatable and less academic.

Client
Istituto Tosi
Duration 1 hour and 30 minutes

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