We are WAY,

immersive storytellers

WAY is a Creative Cultural Enterprise (CCE) specialised, since 2019, in creating and producing innovative cultural projects and content using immersive technologies like Virtual Reality (VR) and Mixed Reality (XR).

Our vision: “To spread culture, knowledge, and beauty through exciting experiences that enrich everyone who participates.”

Our distinguishing feature is producing VR content with cinematic quality, paired with immersive and emotional storytelling.

Culture

We transform the content, stories, and characters of cultural sites into extraordinary immersive experiences.

Education

We innovate education through new interactive Virtual Reality edutainment formats. Emotion. Action. Learning.

Companies

What’s the difference between a great cultural narrative and a corporate one? None. We bring the same level of innovation.

Projects

Inside Monet

An experience dedicated to the life and art of Claude Monet, allowing 360° immersion in the iconic masterpieces of the father of Impressionism through Virtual Reality.

Marco Polo

A journey tracing Marco Polo’s footsteps along the Silk Road, from Venice to Kublai Khan’s China.

Caravaggio VR Experience

A unique immersion into the life and art of Michelangelo Merisi, universally known as Caravaggio, through Virtual Reality.

You Are Verdi

The first VR experience dedicated to Maestro Giuseppe Verdi, offering full immersion into his life, the history of the Risorgimento, and his music.

Miró VR Experience

An endless journey through the artist’s world, exploring shapes, materials, colors, and emotions to discover the surrealist painter.

You Are Leo

A time-traveling journey through art history to explore Leonardo da Vinci’s Milan, experiencing some of the city’s most iconic places in the late 15th century.

Milano Time Explorer

Explore the city of Milan in an immersive and innovative way, combining the charm of historical storytelling with cutting-edge technology.

The R-Evolution Park

An experience dedicated to Planet Earth, offering a 360° journey through eco-sustainability, retracing over 4 billion years of history, in collaboration with WWF Italy.