Mall Experience – WAY Experience

Trasforma lo spazio commerciale in una destinazione esperienziale per aumentare l'attrattività e il tempo di permanenza del pubblico

Retail can no longer be about sales alone. Today, the shopping centre is evolving into an experiential destination capable of building relationships and offering content to experience and share. In a market where audiences seek surprising entertainment and brands need new activations, marketing teams demand formats that are effective, replicable and fully measurable.

WAY MALL EXPERIENCE responds to these needs by bringing VR, AR, Mixed Reality and gamified installations into galleries and central squares. The project turns temporary areas into interactive spaces with high emotional impact, able to capture visitors' attention, extend their stay and create new, memorable reasons to visit.

Immersive, interactive experiences to generate qualified footfall

Gamified formats to encourage participation and repeat visits

Phygital installations to make the centre more lively, visible and memorable

Cultural and narrative content to raise the perceived value of the location

Audience
Shopping centres, outlets, retail parks, department stores, major retail venues and property managers.

Use cases
Seasonal events, family weekends, loyalty campaigns, product launches, tenant activities, brand activations, sponsor activations, special openings, entertainment areas and central squares.

I problemi che risolve

Solutions designed for real objectives.
Every format is designed to meet a concrete retail marketing need: attracting, engaging, generating returns and activating audiences.

Create new drivers for visits

Shopping alone is no longer enough. Shopping centres need attractions that spark curiosity, word of mouth and new reasons to visit.

Move beyond the one-off event

Many activities create temporary spikes but don't always build continuity. Immersive formats can become recurring events, seasonal programmes or projects that can be activated at multiple points throughout the year.

Generate footfall that benefits tenants

Shops don't just need passing footfall; they need engaged, action-oriented visitors: playing, registering, redeeming rewards, using coupons, entering stores.

Coinvolgere i più giovani

Classic formats are often not very memorable for younger generations. Digital, interactive and shareable experiences speak a language closer to teenagers, young adults and families.

Give marketing more agility

Marketing teams need solutions that are quick to activate, easy to communicate and adaptable to different commercial calendars, spaces and objectives.

Dal traffico alla partecipazione

Immersive technologies make it possible to transform the shopping centre into a dynamic ecosystem of entertainment, content and engagement.

Gamification & Reward

Digital challenges, interactive games, Goal Shooter, Target Wall and mall-wide missions encourage active visitor participation and can be linked to prizes, coupons, discounts and in-store activities.

Magnetic events

Immersive installations, digital exhibitions, VR corners, multiplayer arenas and Mixed Reality formats generate attention, social content and steady visitor flow.

Format e soluzioni

Three ways to turn a space into an experience.

Immersive entertainment

Augmented reality, Mixed Reality, stationary VR, VR Arena and Free Roaming VR immerse visitors in spectacular virtual worlds.

Interactive installations

Interactive Wall, interactive floors and digital games turn surfaces, screens and passageways into points of active participation.

Narrative experiences

Immersive exhibitions, digital storytelling and scenic projections bring culture, art, history and entertainment into retail spaces.

Modalità di prodotto

Ready-to-go catalogue

Get started quickly.

A library of formats and content by WAY Experience, already tested and ready to use.

✓ Realtà Aumentata e Mixed Reality
✓ VR 3DOF cinematica e VR interattiva
✓ Arena VR, Target Wall, Goal Shooter
✓ Mostre immersive e proiezioni

Tailor-made productions

Create a proprietary asset.

Custom experiences for the shopping centre, a brand, a sponsor or a seasonal campaign.

✓ Mascotte digitale del Centro
✓ Caccia al tesoro branded
✓ Esperienza immersiva natalizia
✓ Percorso phygital collegato ai tenant

THE PRODUCT IN BRIEF

Capacity

Scalabile: da esperienze individuali ad alta rotazione fino ad arene multiplayer e installazioni per grandi flussi.

Duration

Flessibile: da interazioni brevi (30 secondi) fino a esperienze immersive più strutturate (10–20 minuti).).

Language

Italiano e inglese. Altre lingue su richiesta.

Mode

Autonoma, presidiata da staff WAY, gestita dallo staff del Centro dopo formazione o in formula evento chiavi in mano.

What's included

• Concept creativo e progettazione dell’esperienza
• Selezione del format più adatto agli obiettivi del Centro Commerciale
• Contenuti ready-to-go o produzione custom
• Software di gestione e avvio delle esperienze
• Hardware, quando previsto: visori, sensori, schermi, proiettori, LED, controller, totem o dispositivi interattivi
• Setup tecnico in loco
• Allestimento dell’area esperienziale
• Formazione dello staff
• Assistenza durante l’evento o supporto remoto
• Eventuale sistema di analytics, couponing, lead generation o integrazione loyalty

SCHEDULE A MEETING

WAY MALL EXPERIENCE

Esperienze immersive per trasformare il Centro Commerciale in una destinazione da vivere