Ance Belluno

Showcasing the historical, social and technical contribution of construction firms in the Belluno area, telling the story of some landmark works built from the post-war period to today in an accessible and engaging way. The goal was to make visible what often remains hidden: the complexity of construction sites, environmental challenges, technical solutions and the concrete impact of infrastructure on community life.

WAY created a Mixed Reality experience (via Meta Quest 3) based on a 3D digital scale model of the Belluno area, explorable using natural gestures and hand tracking. Five interactive points of interest on the map are dedicated to major engineering works: by activating the pins, users access 3D models, photos, historical data and audio. The aim is to tell the story of each project as a challenge overcome, bringing together territory, enterprise, innovation and social impact.

Marking ANCE Belluno’s 80th anniversary: A contemporary language to celebrate eighty years of history and the role of construction firms in the area.
Immersive storytelling of five landmark works: Interactive focus on Ponte sul Sonna, Ponte Cerenton, Serrai di Sottoguda, Piazza Roma (Cortina) and Ponte di Rio Gere.
Simplified understanding of complex works: Mixed Reality makes it easy to grasp infrastructure and construction processes that are difficult to explain with traditional media.
Natural interaction without controllers: Thanks to hand tracking, users navigate and activate content simply with a pinch gesture.
Modular, reusable format: A flexible, updatable architecture, ready for events, trade fairs, touring exhibitions and B2B presentations.