AWS AMAZON

Making AWS’s role in everyday life understandable and engaging, showing how cloud services support global brands, digital platforms and complex technology infrastructures. The project stems from the need to communicate AWS’s value not through a technical presentation, but through an immersive experience capable of connecting data, brands and real-world impact.

WAY created an interactive virtual home: a familiar space where users move between different points of interest.
By touching objects with their hands, visitors trigger immersive sequences of animations, VFX, sound design and data. AWS’s impact is told through the real-world cases of 6 global brands: Coca-Cola, Delivery Hero, ENGIE, Expedia, Volkswagen and Pinterest.

Accessible technology: Complex concepts (cloud, machine learning, IoT) turned into intuitive, immediate visual interactions.
Natural interaction: Thanks to controller-free hand tracking, users explore the space and trigger content with their own gestures.
KPI-driven storytelling: Each brand triggers a dedicated micro-world with performance data, services used and concrete benefits.
A living, reactive environment: The house is not a static showroom: every interaction transforms the space with visual, sound and volumetric effects.
Ready for international audiences: A multilingual experience with localised versions selectable in-app for Italy, Spain and France.
Modular format: A scalable technology architecture, already ready to integrate future brands, new languages and additional content.