WAY Experience pedals towards a more sustainable future
A concrete commitment to green mobility in the heart of Milan
At WAY Experience we believe that innovation also comes from how we move.
That's why we chose to take part in the call “Bike, to Work & City Logistics 2024”, with a project that combines technology, culture and sustainability.
The project
Our cultural tours in Virtual Reality accompany residents and tourists every day as they discover the history and art of Milan's city centre.
Today, to transport the VR headsets and necessary equipment, we choose a more responsible way: two pedal-assisted cargo bikes that connect our Lambrate headquarters to the starting points of the tours in the city centre.
These electric bikes, fitted with custom cargo boxes and dedicated charging areas, allow us to reduce traffic and emissions while improving both logistics and the visibility of our environmental commitment.
VR City Tour Milan
WAY Experience
🚲 2 electric cargo bikes for zero-emission transport
🧰 Custom cargo boxes for safety and brand visibility
👩🔧 Dedicated training for our team
🔋 Equipped area for charging and maintaining the vehicles
💬 Transparent communication on our website and social channels to promote a culture of sustainable mobility
A new way of moving (and thinking) around the city
Reducing environmental impact is not just a logistical choice, but a vision.
With this project, we want to rethink the way we work and move around the heart of Milan, helping to make the city greener, more liveable and smarter.
